The Opulent 1950s

After World War II, the United States dominated the world and the jewelry world as well. Big was good and bigger was better! The jeweler who personified the look was Harry Winston. He, almost single handedly pushed the popularity of more and bigger diamonds to the world. Jewelry literally dripping with diamonds and other precious stones came into vogue. 1950's designs became more gem encrusted and opulent and was dubbed "cocktail jewelry". Jewelry also began to liven up the big screen again by bedecking the actresses of the time like Doris Day, Elizabeth Taylor and Audrey Hepburn. Catchy slogans like "A Diamond is Forever" and "Diamonds are a Girl's Best Friend", captured the public's attention.