Late 20th Century

Fashion was truly international in the period dating from the 1960’s through 1980’s. The United States continued to dominate fashion but jewelry was made throughout the world. While America might not have been the innovator, if a look did not succeed here, it did not last. Yellow gold and mixed metals that could be worn both evening and day reigned supreme. Casual was important at every level of society. In the 1990’s, platinum and white gold made a comeback. Art Deco and Retro looks were being replicated with the popularity of movies like The Great Gatsby and Funny Girl. Period pieces of every description were in demand. Diamonds continued to be the major stone but tastes were broadening. Sapphire, Ruby, Emerald and Pearl were ever popular. And even more colored stones were in favor- from Tanzanite to Tsavorite, from inexpensive Blue Topaz to lush rare Imperial Topaz, to Aquamarine. Opal, Garnet, Citrine, Jade…the list was endless. Mixing and Matching and Big & Bold were “in”. So too were clusters, straight lines and curved … the customers’ tastes were varied and constantly changing. The sophisticated affluent customer was more demanding and willing to spend to meet their demands.